Sincerely Yours
Socials/Editing/Merchandise

Not anti-major. Not anti-streaming. Just pro-artist. Artists don't need labels like they used to. But they do need partners who understand the game has changed.

Standing here - Benjiflow ft. Haile
[Little Wind] - Marcus Charles
QLV - Joel Lobban

Design and Animation
The "Out Now" format is Sincerely Yours's release-day social template. single-image post that announces a new artist release with immediate visual impact and drives fans straight to streaming. It's built to spotlight the artist first.

Joel Lobban - Artist Profile

Design and Animation
The Artist Profile format is a multi-slide carousel (6–9 slides) that introduces new and existing artists to the SY community in depth, styled like a magazine feature cut into slides. The artist is the clear focus throughout: artist photography is the hero of every slide, and the copy is built around their own words (verified quotes only, never fabricated), so the piece feels personal and specific to them rather than generic.

SY's brand stays consistent and visible through a fixed color system and logo placement on each slide. These consistent brand elements are what make it instantly recognizable as SY-produced, while the photography, subject matter, and artist's own voice are what make each one feel unique to the person being highlighted.

August 2026 - In The Loop
The tracks we keep looping back to.

Design and Animation
"In The Loop" is Sincerely Yours's monthly team-picks series, spotlighting what the label's own staff, from the CEO to A&R, is actually listening to, including music outside SY's own artist roster. It's designed to position SY as tastemakers with real, personal listening habits rather than just a distributor for its own catalog

Creased Black Leather - mcgwn
[Little Wind] - Marcus Charles

Design and Animation
The "Now Playing" format highlights tracks from SY's own artist catalog that are currently resonating, celebrating previously released music rather than announcing something new, so it keeps older songs alive between release cycles. The artist's own album artwork does the heavy lifting: it's enlarged and used as focal point.

Quote pulled from SY’s #Respectfully social campaign

#Respectfully is SY's cultural-commentary series, sharp, one line truths about music and creative life ("The internet made everyone a critic and nobody a student"), delivered as bold white typography on dark gradient backgrounds, with no caption beyond "Respectfully." to let the statement stand alone. The brand theory behind it: minimalist design used in an unexpected, confrontational way.

Design and Mock up
The hoodie takes #Respectfully's typographic bluntness and breaks it apart physically — the statement runs across the back with letters scattering into individual characters, punctuated by the same asterisk motif, so the unexpected use of minimalism shows up as disrupted, imperfect type rather than a clean line.

The asterisk represents curiosity and depth. It's used across the brand to highlight, guide, and add personality

Design and Mock up
The headphones and keycap speak directly to the market SY operates in — music and audio culture — using the asterisk as a wearable/usable brand mark rather than a printed logo, extending SY's identity into physical objects its audience already collects.

The grey t-shirt is the most literal brand mark: the asterisk logo alone, scattered minimally across the chest, brand recognition stripped to its simplest form.

The black t-shirt carries #Respectfully directly onto apparel, the same white-type-on-dark-ground language and one-line-truth format ("Comfort doesn't make anything worth remembering")

Design and Mock up
The white t-shirt employs artist lyrics set in the shape of the SY asterisk, so the label's own mark is literally built from the artists' words, the clearest expression of artist and brand sharing one form.

Caroline Shank

Sincerely Yours

Wafia

646yf4t

Paige Fish

Concept